Fahmeeda Cassim-Surtee

Fahmeeda holds a variety of qualifications in Media management, Strategic Marketing, Strategic Planning, Business Management and Journalism. Cassim-Surtee began her career as a sports journalist and has worked for City Press and SABC radio.

She joined the MultiChoice Group in 1998 and has since held a variety of positions within DStv Media Sales, the advertising and sponsorship arm of the business.

Some of her notable achievements include being nominated for SA Woman of the Year, SA Business Woman of the Year and co-authoring a book for the 2010 World Cup.

She says of work, “I love it because I don’t treat it as a job. It’s integrated into my life. It’s different every day. I like the opportunity to influence people and create change.”

Never one to shy away from a challenge, Cassim-Surtee lives by the motto “I can do anything even if it scares me.”