Putting more power in the Viewers’ hands (SA – 19-20 May 2020)

This question is more for the technical team but the business is constantly improving delivery and platform stability to be able the manage the masses. At the moment the platform is very stable.

This all depends on the content rights and scheduling strategy. International content providers usually release new episodes weekly unless box sets are made available upfront. We’ve seen some of this coming through for connected boxes on select content. There shoud not be a 28 day waiting period for contet though. The 28 day window is the duration some of the content is avai;able on the set top box.

Most certainly. Brands may purchase platforms separately or independently. To maximise reach though it is best to utilise all touchpoints in the video strategy

There are a number of factors that determine whether content and what content sits on the Catch Up platform. This includes but not limited to space avaiable on the device, performance and popularity of content, nature of the content, agreement with rights holders and partners.

This will be a part of future plans to allow for audience and environment buys and also to simplify the buy. DMS plans to create and release to market packages such as this in the not so distant future.

Content on Catch Up would differ by bouquet. Content to a Premim household will differ to that of a Compact household. Premim to Premium household has no difference in content on Catch Up provided that these households have active Explora PVRs and Catch Up has been enabled.

CPM (cost per thousand) model is based on inventory buys not not on views. DMS is able to disucss CPV (cost per view) or CPCV (cost per completed view) models where required.

Onine video is not a scarce commodity but premium online video is. Brand safe, premium pubisher, high production values and quaity, award winning stories and shows etc play a part in how premium publisher price their real estate. That said online video inventory with DMS is quite competitive in terms of rates and camapign may be negotiated upon various components. For example, campaign durtaion and investment amount, target market etc.

Catch Up post campaigns and campagn performance reports are made avaiable to all Catch Up buys.

Pause Screen is a static billboard. This is in line with best practice and user experience cases

The importance of relevant advertising cannot be overemphasized. Advertising serves an important role of telling current and potential customers about brands and what they offer. Viewers disengage when relevance, good ad crafting, effective media plans and so on are bypassed

An exciting area for us and is work in progress. Catch Up packages will soon be made available across multiple audience segments or genres. There is currently a Catch Up package in market – brands can purchase the Catch Up Local package at the moment. DMS will be building on this and launching new options in the near future.

Pause Screen is friendly to all product categories. There is a watershed and ARA compliant optin for brands in the alcohol catetgory. Tie band of 21H00-24H00 and the exclusions of certain content will apply.

Not at launch of the Pause Screen for Catch Up Set Top Box but will form part of future plans.

One for the technical team but please feel free to inbox your Account Manager and we can investigate this. Alternatively we have contact centre and online means for viewers to provide feedback and queries. Stability of the platform is an important part of the Multichoice offering. The team will gladly look into it.

For now Pause Screen will be made available to channels represented by DStv Media Sales (DMS Commercial Channels).

For now Pause Screen will be made available to channels represented by DStv Media Sales (DMS Commercial Channels).

At launch one time band has been made available (21H00-24H00). This will cater for brands in the alcohol category as well as brands that may want to target around poeak Catch Up time slots. DMS plans to open up additional time bands at a later stage. Without the 21H00-24H00 targeting in place brands will feature at any time a pause is made 24/7. This is also a suitable option to some brands as a mix between the two alows for broadened reach.

There are plans to roll out to digital platforms (for example DStv Now). Timing around this is not confirmed. Pause Screen on the set top box is available at present.

Pause Screen is a static billboard. There is not action or click option on screen apart from the creative call to action brands build ito their creative. We strongly suggest this to encourage engagement, measure campaigns and drive action. Examples would be QR code on screen or the use of SMS shortcodes, website, telephone and numbers.

Ideally Pause Screen should be bought as a decoder event or as an environment buy but purchasing against content or genre is also possible.

We have prelim measurement in place, but this will be concluded in the next two weeks

Pause Screen is an ad unit in itself. Serving companion banners may render one unit less impactful over the other. User experience studies and best practice guideines would also prevent this type of set up.

There’s an option to cancel or exit the ad (close or back button).

This is possible and a good way to send a different message to viewers at different times. The two times available are: 1) 24/7 and 2) 21H00-24H00

This product is only available on Catch Up set top box for now.

Pause Screen will render an ad after 3′. Frequency capping isn’t available just yet but work in progress for future feature additions.

Brands may use a range of functional options. Shazam is a tool used predominantly for audio but if the tool works with visual then it may be used. As a reminder, Pause Screen is a static billboard ad and not audiovisual.

The costs are curently being reviewed but DMS is glad to put forward a launch offer. Please contact your Account manager to chat further.

There are plans to roll out to digital platforms (for example DStv Now). Timing around this is not confirmed. Pause Screen on the set top box is available at present.

The function is but DMS has not switched this on commercially as rights owners for BoxOffice have not provided clearance. Pause Screen will be aplicable to Catch Up on the set top box for now.

The content on Catch Up is based on the bouquet. Premium subscribers would access content related to the Premoum bouquet and so too for Compact and the rest of the bouquets. The set top box (decoder) has limited disk space so connected decoders (offeing Catch Up Plus) allow viewers access to additinal content and a deeper library. There are also different content windows which govern how long the content is available on Catch Up across the bouquets. Some shows reach Premium subsribers first before being made available to lower bouquets.

DStv would use Pause Screen to advertise own campaigns or promos around services content etc. The use of this would also be extended to M-Net and SuperSport. This practice is similar to the linear and Catch Up services where the business would use it’s own platform to keep viewers informed and up to date.

We’d like to look into this. Please share more details (name of episodes). Most box sets are only available on Catch Up Plus due to space limitations but shows that feature on Catch Up should be accessible there to the last episode.

Category exclusivity is a possibility and to be negotiated with the DMS Team. It may not make business sense to go too broad though – like blocking out competitors from a programme or channel. Exclusivity will also carry a surcharge.

Pause Screen will be sold by number of pauses. Client buys a cetain number and we will serve across various content. Linear sponsors may also target shows they sponsor. DMS is also able to offer campaigns by genre. With regards to squeezebacks these elements only apply to linear. M-net is able to accommodate sqeezebacks now

Good question. Squeezebacks have been synonomous with sport for some time. In recent years we’ve extended this to M-Net and more recently to Channel O as a new product. Due to subtitles on Mzansi Magic this is not a viable option for the channel yet.

Please get in tuch with Shaun or your DMS Account Manager. We can create a offer for this category. Alcohol watershed time band applies (21H00-24H00 and ad will only serve to select content.

For now Pause Screen will be made available to channels represented by DStv Media Sales (DMS Commercial Channels).

Than you and we are excited about this product.

Material deadline is 7 working day. Should DMS hold material the campaign can go live in 24-48 hours.

Thank you for verifying and supporting the suggestion. It is crucial for the brand to makeuse of all or at least the best opportunities it can to drive some form of outcome.

We strongly suggest brands use some form of call to action to drive an outcome. QR codes is one of the many ways to do this. This will reside with the brand and the creativ eagency to apply or include in the creative.

DMS promotes the usage of 1st and 2nd screens to engage. Social sits quite comfortably and dominant in the 2nd screen space. Sponsorship will have ths bundled in where possible. We also encourage brands to use on screen call to actions to drive viewers to their platforms. So use creative tactically, on Pause Screen, to drive users to social and owned and operated platforms.

Pause Screen is built to take on the form of a static billboard not video or animated images. DMS has catered for video ads in Catch Up offerings brands pre-rolls on various content.

DMS may look into clickable units for digital (DStv Now) but for Set Top Box (Explora) this will be a static ad unit. We encurage the use of on screen call to action (call, text/SMS, website etc) to drive engagement.

The Multichoice Group has been in chats with telcos more for streaming / DStv Now type deals. With the rise and usage of streaming customers there’s more need to partner with data providers.

This will be a part of future plans to allow for audience, cluster and environment buys and also to simplify the buy. DMS plans to create and release to market packages such as this in the not so distant future. We can pull this together at the moment as well.

Ideally Pause Screen should be bought as a decoder event or as an environment buy but purchasing against content or genre is also possible.

There are a number of factors to consider here. Rights, device capacity, content strategy, vieweing windows play a huge part in what sits on Catch Up and for how long. Box Sets generally sit on the Catch Up Plus service due to liimted space on the decoder. Pay TV is also a different window to streaming (Subscription Video on Demand) servies like Showmax whereby entire seasons are made available upfront as Box Sets.

Media Owners cannot assume consumers understand and education is a critical part of informing the consumer around data usage and requirements. DStv has implemented a few ways to assist consumers with this. For example, prior to downloading a piece of content on Catch Up Plus (Exp-lora) viewers are given the option to select SD or HD and are also advise on the estimated file size upfront. Similar methods apply to the streaming service (DStv Now and Showmax).

Ads on Pause Screen are in the form of a static billboard. They will remain on screen for as long as the viewer pauses. This can be used for the benefit of the brand. Pause Screen costing is on a cost per pause model and the launch offer is quite competitive. Digital rates are also quite competitive for a premium publisher platform with superior, brand safe inventory at high production quality. Please reach out to your Account Manager as we’d like to discuss further. Catch Up is available across all countries the service is available in provided the subscriber has an active Explora PVR (so a monthly access fee is paid to activate the Catch Up / PVR service).

Pause Screen is a static billboard so no audio or video applies. Ad units will be rendered 3′ after the viewer pauses.

Pause Screen is a static billboard so no audio or video applies.

DMS encourages the use of multiple ad units and creatives.

Pause Screen will only apply to pause events and not to fast forwarding.

Not at this stage but something DMS is wokring on for future feature additions.

Material specs and delivery document will detail this but via AdStream as a ‘print’ ad.

Both method may be aplied. Monitoring deliver isn’t quite possible in real time but campaigns may be booked to deliver the impacts and stop or spread out the impacts over a period of time.

Not at this stage. Brands are able to rotate new creative but frequency capping and ad targeting by viewer isn’t possible yet.

Digital may be purchased with or without inear. We recommend purchasing across the platforms to maximise reach and catch the incremental audience.

This type of ad scheduling is possible.

Not at present. Geo targeting by country is available but not by province, city, town.

Yes we encourage brands to supply multiple creative executions to keep campaigs fresh

DMS will apply a cost per pause model. At the moment an attrative launch offer is available. Please contact your Account Manasger to discuss further.

Pause Screen is available on Catch Up Explora for now. DMS has plans to roll out onto digital platforms at a later stage. The pricing will be based on a cost per pause model.

For live/linear platforms yes the DStv Now (App, Web, Leanback) will carry separate ads to live/linear TV on the satellite service.