Nuala has been in market research for over 17 years. The first part of her career focussed on brand research. Whilst she started her career on the agency side, she has experience on both agency research as well as client side. For the latter, she spent 8 years heading up research for a large FMCG company in sub-Saharan Africa. Now back on the agency side, Nuala heads up the Media division within Kantar, looking after audience measurement and currencies.
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